North Star

North Star is set on proving that successful comebacks are not just reserved for fresh-out-of-rehab celebrities. After a 20-year hiatus the iconic sneaker line hopes to generate the same popularity today as it did in the Seventies and Eighties.

Started in the Forties by the Bata Corporation, North Star gained popularity with their famous ‘Design 38’ model, which was a classic jogging shoe. Millions of pairs were sold in Canada during the sportswear movement of the Seventies and could be found on almost any foot during that decade.

Revitalizing and rejuvenating North Star has been made possible thanks to its design team, Adrian Aitcheson and Pablo Mozo, who have decades of experience building and designing brands all over North America. Their latest creative collaboration was for Team Canada’s apparel at the Vancouver 2010 Winter Olympic Games.

The inspirational designs and colour schemes for the relaunch of North Star came from Adrian and Pablo’s love of the outdoors, summer camp and the vibrant spirit of Canadian athleticism.

The Canada Day 2010 sneaker collection will focus mainly on the two most popular styles of the past, a comfortable walking shoe, the Jogger, and the high top sneaker, the Bullet. With a clean design and classic primary accent colours available, these throwback-inspired shoes are guaranteed to get you where you need to go.

[www.northstarsportswear.ca]

Words: Alana Turner
Photography: Geoffrey Knot
Styling: Nadia Pizzimenti, judyinc.com
Model: Patrick at Elmer Olsen
Hair and Makeup: Adele DeVuyst