Atelier New Regime

Started in the summer of 2009, New Regime’s original objective was to create a brand that resembled no other clothing line in Montreal, while remaining true to their roots, neighbourhoods, and cultures. New Regime isn’t just a clothing brand, it’s a lifestyle, and part of this lifestyle involves giving back to the community—locally, and worldwide. With a desire to inspire creativity and originality in people—through a brand that puts forth the best of street wear, high fashion culture, and art—their essence is greatly dependent on the diversity surrounding them, where culture and the arts are in abundance. Recently, New Regime organized the “I Am New Regime” project, aspiring to best represent and illustrate the distinct society in which we live in. Each month for the next year, a series of portraits composed in black and white will be presented on iam.newregime.ca

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