Heart City Apparel

Walking around Montreal, you will likely be struck by two ubiquitous details: its street art, and its homeless population. This contrast of beauty and desperation inspired Matt Dajer, a recent McGill University graduate, and his team to start Heart City Apparel. This start-up sells clothes designed by artists that give back to the homeless in their cities. Artists are paid upfront for their designs and then both them and the chosen homeless organization in their city receive a portion of each sale. So far, the company has partnered with 11 artists, from Montreal to New Delhi. Ultimately, the Heart City team knows that ending homelessness completely is impossible. But alleviating it is not. And if you can support local artists at the same time, why not? To check out their designs and how to contribute, go to heartcityapparel.com

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