Naked

Naked founder, Joel Primus, came up with the idea for his “undergarment” business while filming a documentary in South America. Not your average way to create an eco-friendly brand that makes you feel “naked.” The 24-year-old Canadian has since turned the idea into a product sold in over 114 locations across North America. With a slim, soft fit, they’re chemical free, plus, a percentage of their sales is dedicated to the Project World Citizen Society, and their development project in Ghana. Who knew you could change the world through underwear?! This fall sees the launch of Naked Silver, which uses smell-quashing real silver within the thread so you can wear them for longer. Nice. Look out for the women’s collection launching next year.