I don’t know about you, but I bike absolutely everywhere: to the gym, over to the office, from errand to errand, home from the bar (although admittedly that’s usually not a great idea). It’s an integral part of my daily life here in the city. Unfortunately, most clothing doesn’t make a seamless transition between your biking self and your everything-else self. That’s what makes Marc De Storm so amazing. A Montreal-based company, Marc De Storm produces contemporary cycling wear that is functional both on and off a bicycle.
Cartel knows good footwear. Producing only in leathers, right down to the sole, and designed in Montreal’s historic St. Henri neighbourhood, Cartel's understanding of timeless design coupled with strict attention to detail is really what sets it apart, largely thanks to the brand's lead designer and co-founder Davis Guay. The PEI born and Italian schooled designer has garnered an incredible amount of experience working with men's and women's shoes in all corners of the world, including Italy, Portugal and Mexico.
It’s around this time of year that my daily craving for iced coffee is replaced by a craving for a nice mug of tea. But just like McLuhan talked about the medium being the message, I think the vessel plays a big part in the beverage experience. Alice in Montreal is a small Montreal-based company that produces beautiful personalized mugs that are hand-painted with chalk porcelain paint. Whether you want to rep your country, city, or even neighbourhood, company owner Aurélia Turon-Lagot can make it happen.
A ready-to-wear satirical street brand, WRKDEPT is all about taking a tongue-in-cheek approach to pop culture and fashion. Montreal-based creator Andy Long Hoang started by releasing a five t-shirt collection in 2013, and since then the brand has grown by leaps and bounds, now offering complete lines that combine a variety of materials and textures, such as wood, denim, Velcro and leather.
“I bowl. Drive around. The occasional acid flashback.” Jeff Bridges' The Dude is one of the most iconic and beloved characters of the past twenty years. The bathrobe-wearing, White Russian-drinking, half-baked Eagles-hating American hero is a favorite to many—including, apparently, Michael Fassbender.
Human beings are unique in our ability to formulate languages and use them not only to communicate, but to disseminate information on a global scale. Without expression, society would not advance and would remain in a state of oblivion. With expression, we can embrace our identity as members of a global community. We can bend words. We can manipulate them to do our bidding, and to portray our minds’ inner workings.
Started in the summer of 2009, New Regime’s original objective was to create a brand that resembled no other clothing line in Montreal, while remaining true to their roots, neighbourhoods, and cultures. New Regime isn’t just a clothing brand, it’s a lifestyle, and part of this lifestyle involves giving back to the community—locally, and worldwide.
The way I see it, deciding to be an artist is sort of like deciding to move to Montreal. In theory, it seems like a wonderful, brilliant idea. The city is beautiful, full of culture and art. The food is amazing. The festivals are world-renowned. People sip coffee in quaint little cafes, and have picnics of wine, baguette, and cheese in the park (It’s not just a stereotype. We really do that!) What a fabulous idea, moving to Montreal!